Binding Yoke Publishing presents


What Clean Water Teaches Us About Making Smarter Decisions in Business and in Life

Number One Amazon Best Seller

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“Like the clean water we often take for granted, most of us don’t know how we make decisions. According to the last twenty-five years of neuroscience, decision-making is more emotional than rational, and more biological than logical.”

About Richard and Purify

In his new book, Richard Allred shares his experience in the water treatment industry and shares the lessons he’s learned about making smarter decisions along the way. He addresses everything from the neuroscience and contaminants of decision making to the fundamentals of productive, uncompromised, and emotion-free decision making. Richard’s experience as the CEO of Alpine Technical Services (ATS) has given him incredible insights into both the water industry and the best way to make the best decisions. 

“Purify gives you a greater appreciation not only for the clean water we enjoy, but also for how the process translates to cleaning up business practices. Soak up Richard Allred’s terrific advice—you’ll remember it every time you turn on the tap!”

Harvey Mackay, Author of the #1 New York Times Best Seller Swim With The Sharks Without Being Eaten Alive

“What a great example of how our decisions influence the ripple effect of trust. Purify is not only a memorable title, it’s a great mantra for business and life.”

Stephen M. R. Covey, Author of the #1 New York Times Best Seller The Speed of Trust

“Water treatment expert Richard E. Allred has poured an industry’s worth of wisdom into Purify, the must-read book for every leader, teacher, and parent who wants to set a good example, make smart decisions, and lead a happy, fulfilling life.”

Carlos Wizard Martins, Entrepreneur and author of Awaken the Millionaire Within

Start Reading "Purify" today!